Positano is a shoppers paradise.

The small pedestrian streets are lined with shops filled with colorful dresses, handmade sandals and bright ceramics.

These are a few of my favourite places to shop in Positano.

Beach Wear

Antica Sartoria
Piazza dei Mulini 1/3
Via del Brigantino, 11/13

Positano Style is synonymous with a relaxed, hippy-chic look. Made popular in the Dolce Vita years by glamorous movie stars, it lives on today for sale in the casual fashion shops in town.  One of my favorite places to shop for a breezy beach cover-up is Antica Sartoria.  There are two large outlets; One in Piazza Mulini and the second, practically on the Spiagga Grande. Floaty white tunics and colorful light dresses It is hard to chose just one.  There are also stacks of sarongs in a plethora of patterns.


I love the colorful ceramics with their native designs that are found all along the Amalfi Coast. In Positano, there are lots of shops along via Pasitea and via Cristoforo Columbo. They are all good. The one that I keep going back to is the shop across from the Mandara parking garage.  Head through the main shop and it’s tourist wares and to the outside space and browse for plates and bowls with a view over the colorful dome of the Church Santa Maria Assunta and the beach below.


Custom made leather sandals from the Amalfi Coast have been on every fashionista’s shopping list since Jacqueline Kennedy and her sister Lee Radziwill made the style famous.

La Botteguccia
Via Regina Giovanna

La Botteguccia is tucked away in a small piazza here you will find Dino who can make you a pair of your own in about 15 minutes.

Via della Tartana 2

Safari is located on one of the main shopping streets that leads to the Spiagga Grande.

The small space is stacked to the ceiling with every kind of sandal piece you can imagine. Choose from the simplest design of just a few thin leather straps to the most Baroque ornate jeweled heels. There are super comfy summer loafers for the boys too. Pick your straps and soles (from flat to kitten heels) and in about an hour you have a new pair of shoes.


Emporio Le Sirenuse
Via Cristoforo Colombo, 30

You can find the extensive range of scents Eau d”italie created by Sirenuse hotel owners Carla and Antonio Sersale in the Emporio Le Sirenuse. With evocative names like un Bateau pour Capri and Jardin du Poet, your purchase will extend your memories of this beautiful place.

There is so much more than gorgeous perfume in the small, perfectly edited shop. There are brightly coloured glasses and bowls made by a famous Venetian glassblower, Carlo Moretti. The plates are handmade in Milan by the owner’s sister, Costanza Paravicini. Perfect beach cover-ups, the chicest bikinis and exclusive swim trunks. Beautiful things, in a beautiful space, in one of the most beautiful places in Italy. You will want every. single. thing.